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the brand

Sedija Lejiete brand is a fashion brand based in Latvia that goes against the beauty standards in the fashion industry, and creates clothing to empower you to embrace your authentic self.

Brand values

Natural beauty representation in the fashion industry | Going against the beauty standards in the industry.


Environment | Leaving little to no negative ecological footprint using materials that are sustainable or created in sustainable practices.


Ethically made | Valuing garment workers' jobs and talent who make the amazing clothing pieces.

The story behind the brand

Hi, I am so happy to see you here! My name is Sedija and I am the founder of this brand. When I started to work on the idea of a fashion brand in 2017 I knew that I want to create something that can bring positive change into not only the industry itself but in people's lives too. 

Beauty standards for a long time have played a major role in how people perceive themselves and I believe I can become a part of the movement towards changing it. 

May the brand's clothing empower you to be your most authentic and confident self!


Ethically made limited edition clothing trying to leave less or no negative ecological footprint on the environment.

The fabrics that are used for the collection:

  • Jersey (Sustainable/Eco) Cotton 60%, Tencel™ Modal 40%;

  • Silk Organza (100% Silk);

  • Chiffon Polyester(100%) Standard 100 by OEKO-TEX® certificate.

  • Mesh (Created using sustainable ink - Epson UltraChrome DS Ink) ECO PASSPORT by OEKO-TEX Certified. 

*OEKO-TEX Certified

Sustainable Textile Production (STeP) is an Oeko-Tex certification system for brands, retail companies, and manufacturers from the textile chain who want to communicate their achievements regarding sustainable production to the public in a transparent, credible, and clear manner.

Materials used for packaging:

Eco Friendly, biodegradable mailer bags. Produced in limited amount in Shanghai Daidaihong Garment Co., Ltd.


Recycled pouches that you can also use after receiving them. Produced in limited amount in Chuangxin packaging group. 

ethically made unique womens top


Garment worker from an ethical fashion factory joining fashion revolution week.

Ethically made in London


The business production practices fairly value garment workers' jobs and focus on minimizing the impact on the environment.


Sedija Lejiete brand clothing is made in of the most ethical factories in London FashionCapital sister company Fashion Enter.

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